The Invisible Shield: Visual Storytelling for Phormium’s Noctis Thermo Launch
The Challenge
Phormium, an industry leader in climate screens, was preparing to launch their latest innovation, Noctis Thermo, a woven, aluminized night screen designed to significantly reduce energy loss in greenhouses. The product combined high insulation, affordability, and a sleek design and needed a visual campaign that captured both its technical power and bold innovation.
The Concept: The Invisible Shield
Together, we developed a central visual metaphor: a protected, glowing garden wrapped in a thermal forcefield, symbolizing how Noctis Thermo invisibly protects crops while preserving energy. The concept was simple, but powerful an image of what you can’t see, but your crops can feel.
Client Quote
"With the Noctis Thermo campaign, we stepped away from traditional greenhouse visuals and chose a daring approach; because when your screen helps growers save up to 72% of energy, the communication has to be just as powerful. Therefore, we decided to create something bold and unexpected inviting a second look. It was a creative risk, but it paid off: the screen is now instantly recognized and strongly connects Phormium to what the brand stands for innovation", the Phormium sales & marketing team.
The Collaboration
ACH Studio partnered closely with Phormium’s marketing team to ensure the visual aligned with their technical specifications and brand language.
The artwork was used for:
- Trade show displays
- Digital and print advertising
- Website and social media campaigns
The Outcome
Phormium received strong media and partner reactions. The surprise factor and color-forward execution stood out in an industry typically known for technical minimalism. The first product orders were confirmed shortly after launch proof that good visuals drive engagement and trust.
From Concept to Clients
The visual concept and campaign have already been shared with media and growers. The bold execution received praise for being “unexpected in a good way” elevating Phormium’s reputation for innovation.
Work With Us
At ACH Studio, we specialize in turning your product’s function into emotional, visual storytelling. Whether launching a product, building a brand, or rethinking your narrative, we’re here to bring your story to life.
Want to co-create something that leaves a lasting impression?
Contact Us: Wayne.Allen@achstudio.shop